BEFORE YOU LAUNCH
Launching a new company presents unique challenges to the entrepreneur. Sorting out these hurdles as you is the only way to go about it. A couple of weeks ago, as a part of my usual deal scouting and exploring investment opportunities in the healthcare sector, I came across two young entrepreneurs. They were a few years out of college, and ready and enthusiastic to launch their ideas. These two aspiring entrepreneurs are working on a startup called E-aausadhi that plans to become an online, on- call pharmacy that will home-deliver medicine around the clock, with cash-on-delivery payment system. Despite having a credible business model (at least on paper) and relevant expertise of the founders (one of them is a medical doctor and the other a software/application developer), the venture is yet to be launched. Curious, I asked them why they hadn’t fully launched yet. Like many other fledging entrepreneurs, the founders of E-aausadhi confessed inability to secure loans or additional c...