Thursday, February 20, 2014

BEFORE YOU LAUNCH

Launching a new company presents unique challenges to the entrepreneur. Sorting out these hurdles as you is the only way to go about it.

A couple of weeks ago, as a part of my usual deal scouting and exploring investment opportunities in the healthcare sector, I came across two young entrepreneurs. They were a few years out of college, and ready and enthusiastic to launch their ideas. These two aspiring entrepreneurs are working on a startup called E-aausadhi that plans to become an online, on- call pharmacy that will home-deliver medicine around the clock, with cash-on-delivery payment system. Despite having a credible business model (at least on paper) and relevant expertise of the founders (one of them is a medical doctor and the other a software/application developer), the venture is yet to be launched. Curious, I asked them why they hadn’t fully launched yet. Like many other fledging entrepreneurs, the founders of E-aausadhi confessed inability to secure loans or additional capital from their family and friends as the biggest road block between them and the launch.
Understanding their fairly reasonable reasoning behind not fully launching their idea, we brainstormed to come up with the following five strategies to launch their yet to be validated business idea, while at the same time keeping the startup cost at a minimum. Click Here to read more 

No comments: