Tata nano - not serving the Nepali bottom of the pyramid market ...

Tata nano's price in Nepal is 5 X compared to the price in India . GNI per capita in India is $1220 compared to GNI per capitaof $440 in Nepal ... Tata should stop calling nano a" people's car "

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Time Magazine 2007

Tata hopes the Nano will help millions of poor people around the world — the "Bottom of the Pyramid" in developing world marketing-speak —switch from two wheels to four.

Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1Wl3qsxfU

A lot is riding on the the world's cheapest car. In the words of Ratan Tata, chairman of the company behind the upstart econobox, India's "People's Car" will be a "safe, affordable, all weather vehicle for a family which is today traveling on a two wheeler." The entry level model is ticketed at just over $2,500 — or the equivalent of 100,000 rupees or one Lakh — a revolutionary price where the average lower middle class income is $200 a month.

Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1Wl4DR2B9

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Car Advice December 2010

Tata sales in India are steady, with the company reporting a monthly increase of one percent. The company sold just 509 examples of its Tata Nano however, down from October’s 3065 units.It may be the world’s cheapest car but it has had its fair share of problems since its debut in 2008. More recently it has been involved in a number of fire incidents. Reports of the vehicle catching fire were made which forced India’s largest private company to retrofit safety devices to them. click here to read more

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Times of India, June 2011

Almost three years after Tata Motors launched their "People's Car" in India, the Tata Nano, the cheapest car in the world, reached Nepal, one of Asia's poorest countries.

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Economic times,June 2011

Tata Nano sale starts in Nepal at an introductory price of (Indian) Rs 5 lakh

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MSN,2011

"While in Mumbai, the Nano Standard costs about (Indian) Rs.1.51 lakh, in Nepal, the price escalation is due to a whopping 240 percent taxes. These include 76 percent customs duty, 60 percent excise duty, 13 percent value addition tax, 5 percent road tax as well as an annual NRS 16,500 road tax."