Affordable Ambulance

What Sucks ?
Ambulances operated by various cooperatives and social organizations in the capital are charging excessive fares.

“As per the rules, an ambulance can charge only Rs 20 per kilometer from patients,” Indira Pandey, focal person of the committee, said adding, “But ambulances are charging patients as much as they can.”

Solution ???
To learn about the pricing strategy of dial1298,start watching the clip from 3 minutes....... interesting revenue stream ,however, I not sure how they deal with the "free rider problem" ??

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