Chaudary group and rural farmers ......................

In Business School when we read or talk about Big Multinational Companies procuring raw material from the Bottom of the pyramid sellers/farmers, we often hear about Pepsi-Contract farming or ITC E-coupal

Here is an example from Nepal..... Chaudary Group,One of the biggest conglomerate in Nepal ( total asset 500 million + ) buys herbs direct from the farmers in rural Nepal ................

"Chaudhary Group, Nepal's one of the largest conglomerates has entered to develop and promote herbal industry through public-private partnership approach in Nepal. Thus, Chaudhary Biosys (Nepal) Pvt. Ltd. (CBNL) was established in 2004 to collectively work with INGO's, Government Agencies and Communities in the field of Non-Timber Forest Product (NTFP) by establishing a world class Medicinal and Aromatic Plant based Processing Industry to uplift the less privileged community in Nepal" Click here to read more